According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.

Copy

Testing

Format

Net-new content

Imagery


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.


Explanation: The correct options to consider when building a creative for ad campaigns, as per LinkedIn's recommendations, are **Copy**, **Testing**, **Format**, and **Imagery**. These components play crucial roles in crafting effective ad campaigns that resonate with the target audience and drive desired outcomes. **Copy** refers to the text used in the ad, which should be compelling, concise, and tailored to the audience's needs and interests. **Testing** involves experimenting with different variations of the ad to optimize performance, such as testing different headlines, calls-to-action, or messaging strategies. **Format** refers to the layout and structure of the ad, including aspects like ad type (e.g., single image, carousel, video) and ad placement. Choosing the right format can significantly impact engagement and conversion rates. **Imagery** encompasses the visual elements of the ad, such as images or graphics, which should be attention-grabbing, relevant, and high-quality to capture the audience's interest and convey the intended message effectively. By considering these components during the creative development process, advertisers can create more compelling and impactful ad campaigns that resonate with their target audience and drive better results.

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