What can someone with the Campaign Manager role do in Campaign Manager?

Create and edit campaigns

Change billing details

Oversee overall account actions, including managing users, creating campaigns, and editing campaigns

View and download campaign data and reports

Edit and add new creatives


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What can someone with the Campaign Manager role do in Campaign Manager?


Explanation: Having the **Campaign Manager** role in Campaign Manager grants the user several crucial capabilities within the platform. Primarily, they can **create and edit campaigns**, which is fundamental to initiating and optimizing advertising initiatives. This role empowers them to craft campaigns tailored to specific objectives, audiences, and budgets, ensuring alignment with overarching marketing strategies. Moreover, they have the authority to **edit and add new creatives**, enabling them to refine ad content to maximize its effectiveness in engaging the target audience. Additionally, Campaign Managers can oversee the entire campaign lifecycle, including **managing users** and **editing campaigns**, allowing them to maintain control over account actions and ensure campaigns align with organizational goals. However, the ability to **change billing details** is not part of the Campaign Manager's responsibilities, as this task is typically reserved for roles with administrative and financial permissions. Lastly, Campaign Managers can **view and download campaign data and reports**, providing valuable insights into campaign performance, audience engagement, and return on investment, facilitating informed decision-making and continuous optimization efforts. Therefore, having the Campaign Manager role equips individuals with the tools and authority needed to drive successful advertising campaigns on LinkedIn.

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