Lucia is not getting many matches from her clients' business emails on LinkedIn because they signed up with their personal addresses. What should she do?

Run a Contact Targeting campaign

Target the company

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Lucia is not getting many matches from her clients’ business emails on LinkedIn because they signed up with their personal addresses. What should she do?

Explanation: Since Lucia's clients signed up with their personal email addresses instead of their business ones, running a Contact Targeting campaign may not yield the desired results, as it relies on matching LinkedIn members' email addresses with those uploaded by Lucia. Instead, **targeting the company** directly would be more effective in this scenario. By targeting the company, Lucia can reach employees of the specific organization regardless of the email address they used to sign up for LinkedIn. This approach ensures that her ads are delivered to the intended audience, leveraging the professional connections and networks associated with the company, thereby increasing the likelihood of reaching her clients and engaging them effectively.

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Lucia is not getting many matches from her clients' business emails on LinkedIn because they signed up with their personal addresses. What should she do?