What does the AND-OR feature do? Select all that apply.

Expands audience

Narrows audience

Test different ad creatives


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What does the AND-OR feature do? Select all that apply.


Explanation: The correct answers are **Expands audience** and **Narrows audience**. The AND-OR feature in LinkedIn Campaign Manager allows advertisers to refine their targeting by combining different criteria using logical operators. When using 'AND,' the audience narrows as it must meet multiple criteria simultaneously, making it more specific and targeted. Conversely, when using 'OR,' the audience expands as it includes members who meet any of the specified criteria, broadening the reach of the campaign. This feature empowers advertisers to create highly tailored audiences based on various attributes such as job titles, industries, or interests, ensuring that their ads reach the most relevant audience segments. By utilizing both AND and OR logic strategically, advertisers can strike the right balance between audience specificity and reach, optimizing their campaign performance and maximizing their return on investment. Additionally, while the AND-OR feature aids in audience refinement, testing different ad creatives is a separate aspect of campaign optimization, not directly related to audience targeting logic. Therefore, the correct answers are **Expands audience** and **Narrows audience** for the AND-OR feature's functionality in refining audience targeting.

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