Joanna is running 4 creatives in one campaign but her client questioned the frequency rate. What should Joanna do?

Select Audience Expansion

Check LinkedIn's Frequency Report

Reduce the amount of creatives in the campaign

Increase the amount of creatives in the campaign


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Joanna is running 4 creatives in one campaign but her client questioned the frequency rate. What should Joanna do?


Explanation: The correct answer is to **Check LinkedIn's Frequency Report**. When a client questions the frequency rate of ads in a campaign, it's essential for Joanna to consult LinkedIn's Frequency Report to gain insights into how often users are being exposed to each creative within the campaign. The Frequency Report provides valuable data on the average number of times users have seen each ad, helping Joanna assess whether ad fatigue may be occurring due to excessive exposure to certain creatives. By reviewing this report, Joanna can identify which creatives are contributing to the high frequency rate and take appropriate actions to address the issue. This may involve adjusting ad rotation settings, pausing or replacing certain creatives, or optimizing targeting criteria to reach a broader audience and reduce the risk of ad fatigue. Ultimately, checking LinkedIn's Frequency Report allows Joanna to proactively address her client's concerns, optimize campaign performance, and ensure that ad exposure remains balanced to maximize effectiveness and engagement with the target audience.

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