Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?

All of these

Awareness

Conversion

Consideration

None of these


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Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?


Explanation: The correct answer is **'All of these.'** When creating a brand awareness campaign, Phuong should focus on multiple stages of the marketing funnel, as each stage plays a crucial role in the customer journey. While the primary goal of a brand awareness campaign is to increase visibility and familiarity with the brand among the target audience, it indirectly impacts other stages of the funnel as well. By raising awareness, Phuong can generate interest and consideration among potential customers, leading them to explore the brand further and ultimately driving conversions. Additionally, a well-executed brand awareness campaign can contribute to building trust and loyalty over time, influencing repeat purchases and advocacy among existing customers. Therefore, focusing on all stages of the funnel ensures that Phuong's brand awareness efforts are comprehensive and impactful, driving results across the entire customer journey and maximizing the campaign's effectiveness in achieving long-term business objectives.

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