In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply.

Lead generation

Website visits

Job applicants

Video views

Brand awareness

Website conversions

Engagement


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In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply.


Explanation: The selected answers, **'Lead generation,'** **'Job applicants,'** and **'Website conversions,'** are all available goals to select under the Conversions campaign objective in Campaign Manager. Each of these goals represents specific actions that advertisers aim to achieve with their campaigns, and selecting the appropriate goal helps optimize the campaign for driving conversions aligned with these objectives. The 'Lead generation' goal focuses on capturing leads directly within the platform, facilitating the collection of user information through Lead Gen Forms. 'Job applicants' targets individuals interested in job opportunities posted by the advertiser, encouraging them to apply directly through the LinkedIn platform. 'Website conversions' goal is geared towards driving actions on the advertiser's website, such as purchases, sign-ups, or form submissions, by optimizing ad delivery for conversions. These goals enable advertisers to tailor their campaigns to achieve specific outcomes that align with their business objectives, whether it's generating leads, attracting job applicants, or driving website conversions. Therefore, selecting these goals under the Conversions campaign objective in Campaign Manager helps advertisers effectively optimize their campaigns for desired conversion actions, ultimately maximizing the impact and effectiveness of their advertising efforts on LinkedIn.

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