Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?

Align internal teams

Get clear on the company’s social media goals and mission statement

Leverage competitors’ strategies as a starting basis

Analyze the company’s followers

Audit the company’s existing content

Set measurable goals


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Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?


Explanation: To create a comprehensive LinkedIn content strategy for the company, Julia should begin by **aligning internal teams**, ensuring that all departments are on the same page regarding the company's objectives, target audience, and messaging. Next, she should **get clear on the company's social media goals and mission statement**, understanding what the company aims to achieve through its LinkedIn presence and how it aligns with its overall mission and values. Additionally, Julia should **analyze the company's followers** to gain insights into their demographics, preferences, and behavior, which will inform the content strategy and help tailor content to resonate with the audience effectively. She should also **audit the company's existing content** to evaluate its performance, identify strengths and weaknesses, and determine areas for improvement or optimization. Finally, Julia should **set measurable goals** that align with the company's objectives, such as increasing engagement, generating leads, or driving website traffic, to track the success of the content strategy and make data-driven adjustments as needed. By following these five steps, Julia can lay a solid foundation for the company's LinkedIn content strategy, ensuring that it is aligned with the company's goals, audience, and market position.

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