When should I use Conversion Tracking?

When I want to track conversions in the real world

When I want to drive event awareness

When I want to get leads on LinkedIn

When I want to track conversions on my website


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

When should I use Conversion Tracking?


Explanation: The selected answer, **'When I want to track conversions on my website,'** is correct because Conversion Tracking is specifically designed to monitor and measure the actions taken by users on a website after interacting with an advertisement or other promotional content. By implementing Conversion Tracking, advertisers can accurately attribute conversions, such as form submissions, purchases, or sign-ups, to their LinkedIn campaigns, providing valuable insights into the effectiveness of their advertising efforts in driving desired actions on their website. This data allows advertisers to assess the ROI of their campaigns, optimize their targeting and messaging strategies, and make informed decisions to improve campaign performance and maximize their impact on driving website conversions. Therefore, Conversion Tracking is essential for advertisers seeking to evaluate the success of their LinkedIn campaigns in driving specific actions on their website and optimizing their marketing efforts for better results and higher returns on investment.

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LinkedIn Ads certifications are available on LinkdIn Marketing Labs platform. You can access and earn individual certificates for free.

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