According to LinkedIn, how much of the buyer's purchase journey is completed before contacting the vendor?

33%

50%

72%

90%


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According to LinkedIn, how much of the buyer’s purchase journey is completed before contacting the vendor?


Explanation: The correct answer, **90%**, aligns with modern buyer behavior trends identified by LinkedIn. In today's digital landscape, buyers often conduct extensive research independently before engaging with a vendor. This shift is attributed to the wealth of information available online, empowering buyers to educate themselves about products, services, and potential solutions to their needs or challenges. By the time buyers reach out to vendors, they have typically progressed significantly in their purchasing journey, having already formed opinions, compared options, and narrowed down their choices. Therefore, the 90% figure reflects LinkedIn's observation that a substantial portion of the buyer's decision-making process occurs before direct interaction with a vendor, emphasizing the importance of establishing a strong online presence and providing valuable content throughout the buyer's journey to influence purchasing decisions.

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