A company wants to distribute its latest white paper and gather potential buyers'data.They create an ad with a form,targeting key decision makers.Which type of campaign are they running?

The correct answer is Lead generation campaign.In this scenario,the company aims to collect potential buyers'databy distributing its latest white paper through an ad with a form targeting key decision makers.This aligns with the objectives of a lead generation campaign,which focuses on acquiring information about potential customers who have expressed interest in a company's products or services.By targeting key decision makers and offering valuable content like a white paper,the company seeks to attract leads and capture their data through the form submission process.Unlike a brand awareness campaign,which primarily aims to increase visibility and familiarity with a brand among a broader audience,a lead generation campaign is specifically designed to generate leads and gather data from individuals who demonstrate interest in the company'sofferings.Therefore,thecompany's strategy of distributing a white paper and collecting potential buyers'data through targeted ads aligns with the objectives of a lead generation campaign.