Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.

Social engagements (likes, shares, comments)

Clicks

Frequency

Reach

Video views


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.


Explanation: The selected answer options, **Social engagements (likes, shares, comments)**, **Clicks**, and **Video views**, are all crucial leading metrics that Jenny should consider when aiming to improve brand sentiment according to LinkedIn. Social engagements indicate the level of interaction and interest generated by Jenny's brand content among her audience. Likes, shares, and comments reflect not only engagement but also sentiment, providing valuable feedback on the audience's perception and emotional response to the brand. Clicks represent direct engagement with Jenny's content, indicating interest and intent to learn more. By tracking clicks, Jenny can assess the effectiveness of her messaging and content strategy in driving audience engagement and interest. Video views are particularly significant as they demonstrate the level of attention and engagement generated by video content, which often has a more profound impact on brand sentiment due to its immersive and visually appealing nature. Analyzing these leading metrics allows Jenny to gauge the effectiveness of her brand awareness campaigns, identify areas for improvement, and tailor her content strategy to better resonate with her target audience, ultimately enhancing brand sentiment and fostering positive brand perceptions. Therefore, considering these metrics is essential for Jenny's efforts to improve brand sentiment on LinkedIn.

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