Sara was recently hired to manage a company’s LinkedIn Page. Select which tactics she should explore when she develops content for the Page.

Create and test new content to see which posts drive the most engagement

Explore if there are any white papers that can be broken down into bite-sized content

Build a plan to post one video per day

Collect existing content pieces that share the same theme and assemble them to form an infographic


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Sara was recently hired to manage a company’s LinkedIn Page. Select which tactics she should explore when she develops content for the Page.


Explanation: In developing content for the company's LinkedIn Page, Sara should explore the following tactics: **Create and test new content to see which posts drive the most engagement**. This approach allows Sara to experiment with different types of content, formats, and messaging to determine what resonates best with the audience, ultimately optimizing the Page's performance and effectiveness. Additionally, Sara should **explore if there are any white papers that can be broken down into bite-sized content**. Repurposing existing resources like white papers into digestible formats such as articles, infographics, or social media posts not only maximizes the value of the content but also caters to users who prefer shorter, more accessible content formats. Furthermore, Sara should **collect existing content pieces that share the same theme and assemble them to form an infographic**. This tactic leverages the company's existing assets to create visually engaging and informative content that can attract attention, drive engagement, and convey complex information in an easily digestible format. By incorporating these tactics into her content development strategy, Sara can effectively leverage the company's resources, engage the audience, and achieve the company's LinkedIn Page objectives.

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