Harisa is thinking about 'Big Rock' type of content that she can construct and deconstruct. Which two tactics would be optimal?

Collect some of her most shared thought leadership articles and turn them into a gated e-book

Create a specific set of articles about the latest product features

Make an in-depth interview with her product manager and split it in a series of short videos with quick tips

Gather all the FAQs about her new product release and create a video tutorial based on them


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Harisa is thinking about ‘Big Rock’ type of content that she can construct and deconstruct. Which two tactics would be optimal?


Explanation: For Harisa's 'Big Rock' type of content, the two optimal tactics would be to **collect some of her most shared thought leadership articles and turn them into a gated e-book** and to **gather all the FAQs about her new product release and create a video tutorial based on them**. By repurposing her most shared thought leadership articles into a gated e-book, Harisa can capitalize on existing high-performing content while providing additional value to her audience in a different format. This approach leverages her expertise and authority in a comprehensive resource that incentivizes audience engagement through gated access. Additionally, creating a video tutorial based on FAQs about her new product release allows Harisa to address common questions and provide valuable insights in an easily digestible format, catering to her audience's preferences for visual and instructional content. These tactics effectively utilize existing content assets and address audience needs, maximizing engagement and driving value for Harisa's marketing strategy. Therefore, the selected answers align with the concept of 'Big Rock' content and provide actionable strategies for its construction and deconstruction.

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