Roberto’s goal is to engage new audiences. What is the best strategy to follow?

He establishes an organic content strategy on his LinkedIn Page focused on publishing content more frequently

He checks his Page insights to understand what content gets more engagement with his target audience and uses paid media to acquire new followers with similar interests

He checks what his competitors are doing and establishes a similar, improved strategy to attract new audiences that already follow those competitors


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Roberto’s goal is to engage new audiences. What is the best strategy to follow?


Explanation: The best strategy for Roberto to engage new audiences is to **check his Page insights to understand what content gets more engagement with his target audience and use paid media to acquire new followers with similar interests**. By leveraging Page insights, Roberto gains valuable data and analytics about the performance of his content, including metrics such as views, likes, shares, and comments. This information enables him to identify the types of content that resonate most with his existing audience, allowing him to tailor his content strategy to better meet their preferences and interests. Additionally, utilizing paid media allows Roberto to extend the reach of his content beyond his current follower base and target new audiences who share similar interests and characteristics with his existing followers. Through targeted advertising campaigns, Roberto can reach potential followers who are more likely to engage with his content, thereby expanding his audience and increasing overall engagement on his LinkedIn Page. Therefore, the selected answer provides the most effective strategy for Roberto to achieve his goal of engaging new audiences by leveraging data-driven insights and paid media to optimize his content strategy and attract relevant followers.

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