Jordan wants to create more content that ‘hums.’ Which tactics should he explore?

Infographics, whitepapers, videos, playbooks

Annual reports, research papers, industry insights

News, industry POVs, company culture, blog posts


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Jordan wants to create more content that ‘hums.’ Which tactics should he explore?


Explanation: Jordan should explore creating content that includes news, industry POVs, company culture, and blog posts to ensure it ‘hums’—that is, resonates strongly with the audience and drives engagement. This option is marked as correct because it aligns with the current trends and preferences in content marketing, especially on professional platforms like LinkedIn. News updates keep the audience informed about the latest developments and demonstrate that the company is up-to-date and relevant. Industry points of view (POVs) provide expert insights and thought leadership, helping to position the company as an authority in its field. This type of content is particularly engaging as it offers valuable perspectives on industry trends, challenges, and innovations, which can spark discussions and attract a dedicated readership. Showcasing company culture through content is essential for humanizing the brand and building a connection with the audience. It can include behind-the-scenes looks, employee stories, and company values, which help to foster trust and relatability. Blog posts, on the other hand, offer a versatile format for in-depth exploration of various topics, from industry analysis to how-to guides, catering to different interests and needs of the audience. Blogs can also improve search engine visibility and drive organic traffic to the company’s website. Together, these content types create a well-rounded and dynamic content strategy that engages the audience on multiple levels—informing them with news, enlightening them with industry insights, connecting with them through cultural stories, and educating or entertaining them with blog posts. This approach not only enhances the likelihood of content 'humming' but also supports broader business goals such as brand awareness, customer engagement, and thought leadership. Therefore, focusing on news, industry POVs, company culture, and blog posts is the most effective tactic for Jordan to create compelling and resonant content.

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