Farah is creating new Sponsored Content Ads and she plans to use hashtags on the paid ads. Is this a LinkedIn best practice?

Yes, LinkedIn always recommends hashtags on paid ads because they increase engagement on an ad

No, LinkedIn does not typically recommend hashtags on paid ads because it can direct users away from the desired action

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Farah is creating new Sponsored Content Ads and she plans to use hashtags on the paid ads. Is this a LinkedIn best practice?

Explanation: **No, LinkedIn does not typically recommend hashtags on paid ads because it can direct users away from the desired action**. Unlike organic posts where hashtags can enhance discoverability and engagement, using hashtags in paid ads on LinkedIn may not align with best practices. The primary goal of sponsored content ads is to drive specific actions, such as clicks to a website, lead generation, or engagement with the ad content itself. Hashtags, while useful for organic content, can sometimes divert users' attention away from the intended call-to-action of the ad. Instead of focusing on the desired action, users might be drawn to explore other unrelated content or topics associated with the hashtags. Therefore, to optimize the effectiveness of sponsored content ads, it's generally recommended to avoid using hashtags and maintain a clear, concise message that directs users towards the desired outcome, whether it's visiting a website, filling out a form, or engaging with the ad content.

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Farah is creating new Sponsored Content Ads and she plans to use hashtags on the paid ads. Is this a LinkedIn best practice?