What are two ways you can leverage existing content for marketing efficiencies?

Deconstruct a research paper into several infographics

Repurpose a social post from a different platform that has good engagement

Don’t reuse content as it will become stale

Research and write an article


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What are two ways you can leverage existing content for marketing efficiencies?


Explanation: The correct answer is to **'Deconstruct a research paper into several infographics'** and **'Repurpose a social post from a different platform that has good engagement.'** Leveraging existing content for marketing efficiencies involves maximizing the utility of content assets already available. Deconstructing a research paper into infographics allows for the dissemination of complex information in a visually appealing and easily digestible format, catering to audiences with varying preferences for consuming content. This strategy not only extends the reach of the original research but also enhances engagement by presenting key findings in a compelling way. Similarly, repurposing a social post that has demonstrated high engagement on a different platform capitalizes on existing success by adapting content to suit the LinkedIn audience. By selecting content with proven resonance, marketers can optimize resources and increase the likelihood of driving meaningful interactions with their target audience on LinkedIn. In contrast, disregarding the reuse of content overlooks the potential to amplify reach and engagement, while writing new articles without leveraging existing resources may result in inefficiencies and missed opportunities for content optimization. Therefore, by deconstructing research papers into infographics and repurposing engaging social posts, marketers can harness the efficiency and effectiveness of existing content to achieve their marketing objectives on LinkedIn.

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