Which drives a higher click-through-rate (CTR)?

Carousel

Static

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Which drives a higher click-through-rate (CTR)?

Explanation: The correct answer is **'Carousel.'** Carousels often drive a higher click-through-rate (CTR) compared to static images due to their interactive and dynamic nature. Carousels allow users to swipe through multiple images or cards within a single ad unit, offering a more engaging and immersive experience. This interactive format can capture users' attention more effectively, encouraging them to explore different aspects of the content and ultimately leading to a higher CTR. Additionally, carousels provide advertisers with the opportunity to showcase a variety of products, features, or benefits in a single ad, catering to diverse audience interests and preferences. The ability to present multiple offerings or messages within a single ad unit increases the likelihood of resonating with different segments of the target audience, thereby driving higher engagement and CTR. Conversely, static images, while still effective in certain contexts, may lack the interactivity and versatility offered by carousels, potentially resulting in lower engagement rates. Therefore, for advertisers aiming to optimize CTR and maximize campaign performance, leveraging carousel ads can be a strategic choice to captivate audiences and encourage meaningful interactions.

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Which drives a higher click-through-rate (CTR)?