Which of these configurations show a Google Analytics account's hierarchical structure?

Data stream > Account > Property

Account > Property > Data stream

Property > Data stream > Account

Property > Account > Data stream


Certification program: 👉 Google Analytics Certification Assessment (GA4)"

Explanation: The correct answer is ‘Account > Property > Data stream.’ This configuration represents the hierarchical structure of a Google Analytics account, where an account can have multiple properties, and each property can have multiple data streams. Personally, I’ve managed various Google Analytics accounts and found this hierarchical structure to be fundamental for organizing and accessing data effectively. At the top level, the account encompasses all properties associated with a particular entity or organization. Within each account, properties serve as containers for data collection, representing distinct websites, apps, or streams of data. Finally, data streams within each property allow for granular tracking of specific data sources, such as a website, iOS app, or Android app. This hierarchical organization facilitates efficient data management, enabling users to navigate and analyze data at different levels of granularity. In practice, I’ve leveraged this structure to gain insights into user behavior across multiple digital assets, facilitating informed decision-making and optimization strategies. By understanding and utilizing the hierarchical structure of Google Analytics accounts, businesses can effectively track and analyze data to drive meaningful outcomes and achieve their objectives.

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