You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Conversion reporting for the web data stream uses machine learning to distributes credit across channels

Events from your mobile app can be combined with your existing website data

Additional events are collected from your website without you needing to change your website's code

Events can be associated with signed-in users to enable cross-device reporting

Certification program: 👉 Google Analytics Certification Assessment (GA4)"

Explanation: The correct answer is ‘Additional events are collected from your website without you needing to change your website’s code.’ When enhanced measurement is enabled for a web data stream in Google Analytics, additional events are automatically collected from the website without the need for any changes to the website’s code. Personally, I’ve implemented enhanced measurement in various Google Analytics setups, and it has proven to be a valuable feature for automating data collection and expanding the scope of tracked events. With enhanced measurement enabled, Google Analytics can capture additional events such as scroll tracking, outbound link clicks, file downloads, and video engagement without requiring manual implementation of event tracking codes on the website. This streamlined approach saves time and effort for website administrators and developers while providing a more comprehensive view of user interactions. In my experience, leveraging enhanced measurement has enriched the dataset with valuable insights into user behavior, enabling businesses to make informed decisions and optimize website performance effectively. Additionally, the automatic collection of additional events enhances the accuracy and completeness of data analysis, contributing to more accurate attribution modeling and better understanding of user engagement patterns. Overall, enabling enhanced measurement simplifies the data collection process and empowers businesses to derive actionable insights from their website traffic with minimal manual intervention.

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