An independent food truck vendor wants to grow its customer base. Which of the following is a specific business goal for this company?

We want to increase the number of customers that we serve each year to increase our year-over-year revenue. To do that, we will sell more meals and make it easier for customers to pay.

We want to increase our number of customers by 50% over the next 12 months. To do that, we will add two popular specials as standard menu items and introduce an efficient mobile payment kiosk.

We want to increase our total number of customers this year. To do that, we will introduce more menu items and make it easier for customers to pay for their orders.

We want to increase the number of meals we sell.

Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: The specific business goal for the independent food truck vendor is to increase the number of customers by 50% over the next 12 months. This goal is clear, measurable, and time-bound, providing a defined target for business growth. The strategy outlined, including adding popular specials and introducing an efficient mobile payment kiosk, aligns with the goal by addressing both product offerings and customer convenience. The specificity of the goal ensures a focused approach, making it easier to track progress and evaluate the success of the initiatives implemented. This approach not only aims for overall growth but also provides a roadmap for the actions required to achieve the desired expansion of the customer base.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

  • All possible certificate program questions
  • Real certification exam questions
  • Detailed answer explanations.
  • Over 1700 questions, 7 courses, 30 quizzes
  • Free lifetime updates.

Setting Specific Business Goals for Your Food Truck Venture

In the competitive world of food service, setting clear and specific business goals is essential for driving growth, attracting customers, and achieving success. For an independent food truck vendor looking to expand their customer base, identifying specific business goals provides a roadmap for strategic planning and decision-making. Let’s explore the importance of setting specific business goals for a food truck venture and discuss some practical insights for defining these goals effectively.

Importance of Setting Specific Business Goals

Setting specific business goals helps food truck vendors focus their efforts, allocate resources efficiently, and measure progress towards achieving their desired outcomes. By establishing clear objectives, food truck owners can align their actions with their overarching vision and increase their chances of success in the competitive food industry. Here’s why setting specific business goals is crucial:

1. Clarity and Focus

Specific goals provide clarity and focus, guiding food truck vendors in determining where to direct their efforts and resources. By clearly defining what they want to achieve, vendors can avoid distractions and prioritize activities that contribute directly to their business objectives.

2. Measurable Outcomes

Specific goals are measurable, allowing food truck vendors to track their progress and evaluate their performance objectively. Measurable outcomes enable vendors to identify areas of improvement, make data-driven decisions, and adjust their strategies as needed to stay on course towards their goals.

3. Motivation and Accountability

Setting specific goals creates a sense of purpose and motivation among food truck vendors and their teams. When goals are clearly defined, individuals understand the importance of their roles in contributing to the collective success of the business. Additionally, specific goals hold vendors accountable for their actions and outcomes, driving accountability and responsibility.

Defining Specific Business Goals for a Food Truck Venture

When setting specific business goals for a food truck venture, it’s essential to consider the unique characteristics of the business, target market, and industry landscape. Here are some practical insights for defining specific business goals for a food truck venture:

1. Increase Customer Base

One specific business goal for a food truck vendor could be to increase their customer base by a certain percentage within a defined timeframe. This goal focuses on attracting new customers through targeted marketing efforts, customer engagement initiatives, and strategic partnerships.

2. Expand Geographic Reach

Another specific goal could be to expand the geographic reach of the food truck’s operations by targeting new locations or events. This goal aims to reach new audiences and tap into untapped markets by participating in festivals, community events, or corporate catering opportunities in different areas.

3. Enhance Brand Awareness

A third specific goal could be to enhance brand awareness and visibility in the local community through branding initiatives, social media marketing, and experiential marketing campaigns. This goal focuses on building brand recognition and loyalty among existing and potential customers.


Setting specific business goals is crucial for guiding the growth and success of a food truck venture. By defining clear objectives related to customer acquisition, geographic expansion, brand awareness, or other key areas, food truck vendors can focus their efforts, measure their progress, and ultimately achieve their desired outcomes. With a strategic approach to goal setting and a commitment to execution, food truck owners can position their businesses for long-term success and sustainability in the competitive food industry.

Now, armed with practical insights for setting specific business goals, how will you define and pursue your goals to drive growth and success in your food truck venture?

Discover our best-value guides