Which of the following best describes email marketing?

Sending emails to many recipients regardless of their interests

Sending emails with claims that are too good to be true

Sending unwanted emails out in bulk to a mass recipient list

Sending emails to a list of existing subscribers with relevant, helpful content


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: Sending emails to a list of existing subscribers with relevant, helpful content. Email marketing involves sending targeted and personalized emails to a list of individuals who have willingly subscribed or opted in to receive communication from a business or organization. Unlike spam or unsolicited emails, email marketing focuses on delivering valuable content, information, promotions, or updates to a specific audience that has expressed interest. It is a permission-based approach, where recipients have willingly provided their email addresses, indicating a willingness to engage with the brand. The goal is to build and nurture relationships, provide relevant information, and encourage customer loyalty through well-crafted, meaningful email communication. Effective email marketing is characterized by its ability to deliver content that aligns with the interests and preferences of the subscribers, fostering a positive and engaging relationship with the audience.

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