Which of the following does the algorithm consider when ranking a webpage for a search?

What's on a website and information on other websites

How many ads a business posts

How well-known a business is compared to competitors

How old the website is


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: The algorithm considers “What’s on a website and information on other websites” when ranking a webpage for a search. This encompasses the relevance and quality of the content present on the webpage itself and the information available on other websites that link to or reference the webpage. The algorithm assesses factors such as the use of keywords, the depth of content, user engagement, and the overall authority and credibility of the website within its respective domain. By evaluating both on-page and off-page elements, the algorithm aims to deliver search results that align closely with user intent, providing them with valuable and reliable information.

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