Which of the following statements regarding keywords is true?

There is one preferred way to do keyword research.

Tools are a distraction to the keyword research process.

Keyword stuffing results in a negative user experience and can harm a website's ranking.

Keyword research is done after creating content.


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: Keyword stuffing results in a negative user experience and can harm a website’s ranking. Keyword stuffing involves unnaturally and excessively incorporating keywords into a webpage’s content with the sole purpose of manipulating search engine rankings. This practice not only compromises the quality and readability of the content but also violates search engine guidelines. Search engines, like Google, prioritize providing users with valuable and relevant content. Keyword stuffing is seen as a deceptive tactic and can lead to penalties, causing a website to be ranked lower or even removed from search results. To enhance SEO and user experience, it is essential to use keywords naturally and focus on creating high-quality, informative content that genuinely addresses user intent rather than relying on manipulative techniques like keyword stuffing.

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