You're working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?

In-stream video and in-text video

In-banner video and bumper video

In-banner video and out-stream video

In-stream video and in-stream video redirect


Certification program: 👉 Google Marketing Platforms Campaign Manager 360 certification

Explanation: When working with a new client who wants to utilize video advertising within Campaign Manager 360, the correct answer regarding the types of video ad creatives they can use is ‘In-stream video and in-stream video redirect.’ In-stream video ads are displayed within video content that users are actively watching, such as before, during, or after the main video content. This type of ad is effective for reaching engaged viewers and can be targeted based on content relevance or audience demographics. In-stream video redirect refers to ads that redirect users to another destination when clicked, such as a landing page or a website. This format helps drive traffic directly from the video ad to the client’s desired destination, enhancing campaign effectiveness and potential conversions. Together, these two formats offer versatility in engaging potential customers through video content while also facilitating direct interactions that can lead to conversions or further engagement. Therefore, selecting in-stream video and in-stream video redirect aligns with the client’s objectives of leveraging video advertising effectively within Campaign Manager 360, providing options that cater to both brand awareness and direct response strategies.

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