Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you'll also work with.How will you organize their Campaign Manager 360 network, so that they're able to separate their business units and maintain a holistic overview of the company?

You'll need to set up a separate campaign beneath the parent advertiser.

You'll need to set up two parent advertisers beneath a Campaign Manager 360 network.

You'll need to set up separate child advertisers beneath the parent advertiser.

You'll need to set up two separate placements beneath the parent advertiser.

Certification program: 👉 Google Marketing Platforms Campaign Manager 360 certification

Explanation: To effectively organize the Campaign Manager 360 network for the national cleaning supplies business and its new subsidiary while maintaining separate business units and a holistic overview, the correct approach is to ‘set up separate child advertisers beneath the parent advertiser.’ This method allows for distinct segregation of advertising activities and campaign management for each business unit while still maintaining a centralized parent advertiser for overarching control and reporting. By creating separate child advertisers, each representing a different subsidiary or business unit, the client can manage campaigns independently within their designated organizational structure. This setup ensures that campaign performance metrics, budget allocations, and creative assets remain distinct and specific to each subsidiary, facilitating targeted marketing strategies and operational efficiency. Moreover, having a parent advertiser facilitates centralized management and oversight, providing a holistic view of all advertising activities across the entire organization. This approach is optimal as it balances segmentation for focused management with centralized control for strategic alignment and comprehensive reporting, meeting the client’s needs to effectively separate business units within Campaign Manager 360 while ensuring a unified perspective on overall advertising performance and objectives.

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Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you'll also work with.How will you organize their Campaign Manager 360 network, so that they're able to separate their business units and maintain a holistic overview of the company?

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