Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there's simple transferability?

Create multiple networks, one for each of the multiple clients.

Create one agency account with multiple advertisers within that account.

Create many campaigns for each account you manage within the agency.

Create many campaigns, one for each of the agency's clients.


Certification program: 👉 Google Marketing Platforms Campaign Manager 360 certification

Explanation: To ensure simple transferability and effective management of multiple clients across various categories in Campaign Manager 360, the correct approach is to ‘create one agency account with multiple advertisers within that account.’ This structure allows the advertising agency to centrally manage all clients’ campaigns under one overarching agency account while maintaining distinct separation and organization through individual advertiser entities within the account. Each advertiser can represent a different client category or client itself, facilitating streamlined campaign management, reporting, and optimization across different marketing initiatives. By consolidating multiple advertisers within a single agency account, the agency can efficiently handle billing, reporting, and administrative tasks, reducing complexity and ensuring clarity in campaign performance metrics and budget allocation across various client categories. This approach also supports scalability and flexibility, enabling the agency to easily onboard new clients or adjust campaign strategies without the need for extensive restructuring or setup. Therefore, creating one agency account with multiple advertisers within Campaign Manager 360 optimizes simplicity, transferability, and operational efficiency, aligning with best practices for managing diverse client portfolios within digital advertising platforms.

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