Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?

Cancel the video ad placements, but proceed with the companion ads.

Delay the entire campaign.

Until the video ads are ready, begin the campaign with companion ads.

Cancel the entire campaign.

Certification program: 👉 Google Marketing Platforms Campaign Manager 360 certification

Explanation: For the client who owns a vegan foods online store and is preparing to launch a video campaign with only companion ads ready to serve, the advisable course of action is to begin the campaign with companion ads until the video ads are ready. Companion ads are typically static or rich media display ads that accompany video content, serving alongside or around the video player. While they may not provide the full engagement and impact of video ads, they can still contribute to brand visibility and user interaction within the campaign’s targeted placements. Starting the campaign with companion ads allows the client to initiate their advertising efforts without delay, ensuring they can capitalize on current opportunities and maintain visibility while waiting for the video ads to be finalized. This approach maintains momentum and allows the client to gradually introduce the video component once it is ready, thereby optimizing the campaign’s effectiveness over its duration. Additionally, it aligns with strategic marketing goals by ensuring continuous exposure and engagement with the audience, even if the preferred ad format is not immediately available. Therefore, advising the client to proceed with companion ads initially and integrate video ads later when ready is the correct approach to launch their campaign efficiently and effectively in Campaign Manager 360 or any similar ad management platform.

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Your client, who owns a vegan foods online store, is ready to roll out a video campaign. They only have companion ads ready to serve.What would you advise them to do?

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