Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?

Placement

Creative

Package

Certification program: 👉 Google Marketing Platforms Campaign Manager 360 certification

Explanation: When setting transcoding for a campaign that includes in-stream video creatives in Campaign Manager 360, the correct hierarchy where your colleague should look is ‘Creative.’ In Campaign Manager 360, transcoding refers to the process of converting video files into formats that are suitable for different devices and platforms, ensuring optimal playback quality and performance across various environments. The transcoding settings are typically managed at the creative level within Campaign Manager 360. By configuring transcoding settings directly within the creative settings, your colleague can specify how the in-stream video creatives should be encoded and formatted to ensure compatibility and quality across different devices and placements where the ads will be served. This approach allows for streamlined management of transcoding preferences without needing to adjust settings for each individual ad or placement separately. Therefore, directing your colleague to look at the Creative hierarchy within Campaign Manager 360 ensures they can effectively set up transcoding for their new campaign, optimizing the viewing experience of in-stream video ads and enhancing overall campaign performance.

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Google Campaign Manager 360 Exam Answers with Explanations file preview

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Your colleague would like to set transcoding for their new campaign that includes in-stream video creatives, but they ask you for help about which Campaign Manager 360 hierarchy where they should look.How would you answer them?

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