A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?





Certification program: 👉 Google Ads Apps Certification Exam

Explanation: The optimal bidding strategy for the food delivery company’s campaign to acquire new users is tCPI (target cost per install). tCPI allows the advertiser to set a target cost they are willing to pay for each app installation. This aligns perfectly with the campaign objective of acquiring new users, as the company only pays when a user installs their app. With tCPI, the advertiser can optimize their bids to achieve the desired number of app installs within their specified budget, ensuring efficient spending while driving user acquisition. Unlike other bidding strategies like tROAS (target return on ad spend), which focuses on maximizing the return on investment, tCPI is specifically tailored to the goal of acquiring new users, making it the optimal choice for the food delivery company’s campaign objective.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

  • All possible Google Search Ads certification asessment questions
  • Real and updated exam questions
  • Detailed explanations written by experts
  • Free lifetime updates.

Note: We perform daily scans for any updates to the exam, ensuring that the file contains the latest questions from the real certification program.

Discover our best-value guides