Google ads apps certification exam answers with explanations

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The Google Ads Apps Certification is a professional accreditation offered by Google that validates one’s proficiency in building and optimizing Google App campaigns. This certification is aimed at marketing professionals and advertisers who focus on mobile app marketing and wish to demonstrate their expertise in using Google Ads to drive app installs and engagement. To achieve certification, candidates must pass an assessment that covers various topics, including app campaign creation, optimization strategies, and performance measurement. The certification helps professionals stay updated with the latest best practices and tools available in the ever-evolving field of app marketing.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

Achieving the Google Ads Apps Certification not only enhances an individual’s professional credentials but also provides practical insights into maximizing the impact of app campaigns. It equips marketers with the knowledge to leverage machine learning and automation features within Google Ads to efficiently reach their target audience. Certified professionals can effectively utilize Google’s app promotion products, such as App Campaigns, to achieve specific marketing objectives like increasing app downloads, encouraging in-app actions, and enhancing user retention. This certification is a valuable asset for any marketing professional aiming to excel in the competitive mobile app industry by leveraging Google’s powerful advertising ecosystem.

Get familiar with certification exam questions - Google Ads Apps certification assessment

You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers.
Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.
You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers.
Why is conversion tracking critical for Google App campaigns? Select the best answer.
When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.
You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.
Select two reasons why a finance company might invest in app promotion. Select the best answers.
You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.
An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. Select the best answers.
Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.
Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers.
How do Google App campaigns help both marketers and users? Select the best answer.
As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account that an advertiser can exclude?
Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?
Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. As a minimum, what image assets should Sophie create and upload?
An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
Henry has been running a Google App campaign for a number of days and he noticed that it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
As a marketer for an eCommerce business, which reason highlights why apps matter to you?
What kind of positive impact will machine learning have on the advertising industry?
Harry’s about to launch a new app and wants to attract new users with the help of a Google App campaign. Which campaign subtype should Harry select when setting up this new campaign?
Shayley is reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
Luca is running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two)
Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?
Which three skills do marketers bring to the table when working with machine learning? (Choose three)
Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
An education company is uploading image assets for their Google App campaign. What are three guidelines that they should follow to optimise their image asset mix? (Choose three)
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?
Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?
Which components of a Google App campaign allow marketers to reach valuable users?
What is usually the last touch point at which you might influence a user’s decision to install your app?
In what way do Google App campaigns simplify the ad creation process?
Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.)
Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?
For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?
How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?
Which task could the Market Finder by Google tool help with?
You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?
What are the two main marketer objectives for app promotion?
Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)
What important role does app promotion play in the mobile gaming industry?
Which of the following definitions describes ‘Events’ in relation to app measurement?
What are two ways to achieve creative excellence in Google App campaigns? (Choose two)
What are two reasons why businesses should consider building a mobile app? (Choose two)
Ben just launched an app for his pizza delivery business. Which three in-app actions are most applicable for Ben’s business? (Choose three)
Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)
Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?
A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
Image assets for an app campaign should adhere to which two of the following responses? (Choose two)
Why doesn’t machine learning happen immediately after starting a Google App campaign?
Measuring across app and web is challenging, yet it’s important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)
Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?
Maria completed the ‘Headline’ section of her text assets and now needs to complete the ‘Description’ section. Which factors must Maria consider?
What are the two key components of a high-quality app experience?
After running a Google App campaign for several days, you’ve noticed it’s still in a learning phase. Which factor can cause an App campaign to stay in the learning phase for an extended time?
Which statement is true regarding conversion rates between apps and mobile web?
What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)
Which two options are benefits of using Google Analytics for Firebase? (Choose two)
Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
Megan is setting up a Google App campaign but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
Which task could the Market Finder by Google tool help with?
What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
Which statement summarises a Google App campaign?
What should you keep in mind when selecting events to measure in a Google App campaign?
What are two ways that a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two)
What are two ways that marketers can benefit from machine learning in Google Ads? (Choose two)
Why might a cosmetics company that traditionally sells products in stores promote their app?
Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?
You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two)
Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
Google App campaign objectives should depend on which of the following?
What are the two main objectives of an app marketer? (Choose two)
What’s the maximum number of localised store listing experiments that can be run at once in Google Play?
Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)
What drives impact at scale for Google App campaigns?
Which three statements about machine learning are true? (Choose three)
A financial company wants to run an app campaign and needs to create assets. What’s the maximum number of HTML, image and video assets per ad group for an app campaign?
Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?
Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?
When creating a Google App campaign, what determines a campaign bidding strategy?
Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ’low’, ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?
Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)
Where do users spend the most time when on mobile devices?
Clara’s colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value that he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two)
The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
Robert is about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two)
You’ve read a lot about Google App campaigns and you’re excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?
Machine learning automates much of a Google App campaign once it’s live. What’s one reason why marketers should still be involved in the campaign after it’s launched?
A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
Which benefit of Google App campaigns aligns with the following statement about machine learning?
Which statement is true regarding Conversions in a Google App campaign?
Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)
A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two)
Claire understands the impact that an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimise the listing, so that users who land there will be more likely to download. Which three components of the Google Play Store listing should Claire and the developer team review first? (Choose three)
Which three tracking solutions do Google App campaigns offer?
Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)
Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
Felix is measuring view-through conversions (VTCs) with another network and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
What impact has machine learning made on the marketing industry?
Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?
Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
In Google Search campaigns, Jenny routinely replaces low-performing ads, but she knows that Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
When setting up a new Google App campaign, which three settings must be made at the campaign level?
Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
What are the two most common reasons a finance company might choose to promote its app?
A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
You’re working to expand a travel app into new markets in southeast Asia. When considering how to localize app design and payment methods, what should be your first step?
What are three reasons why a retail company would invest in app promotion? (Choose three)
Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three)
A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
Which brand safety measures are in place by default when setting up a Google App campaign?
Which two in-app actions are common across a variety of industries? (Choose two)
Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two)
What two things are marketers realising as machine learning becomes more widely used? (Choose two)
Which two in-app actions are examples of those relevant to the retail industry? (Choose two)
Walt wants to provide strategic guidance for the Google App campaign that he’s managing. He wants the campaign to work within specific boundaries, towards a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two)
Which report might help to identify countries in which an app is getting visitors, but isn’t yet localised?
Which of these companies would be ready to start a Google App campaign focused on in-app actions?
How do humans and machines work as an effective team when running Google App campaigns?
What’s the advantage of identifying app users with high lifetime value in a Google App campaign?
For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
You work for an agency and it’s time to discuss creative assets with your client. For an app campaign, what’s the maximum number of HTML, image and video assets per ad group?
Why should marketers align with their app developer teams?
What are the three tracking solutions for Google App campaigns?
Which two advantages do humans have over machines when it comes to marketing? (Choose two)
You’re working with a creative agency to develop image assets for an app campaign and the agency wants to know what aspect ratios are accepted. How do you respond?
Nicky’s account manager asked her to include minimal or no text overlay in the image assets that she’s using in a Google App campaign. Why is that?
Why should companies with physical locations embrace app usage?
When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?
Which three technology-related considerations might impact how an app performs by market? (Choose three)
Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
Which two things are essential for a Google App campaign to run smoothly and successfully? (Choose two)
Which of the following roles does an app play in overall business strategy?
Canadian company Fresco Arts is planning to expand into three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three)
What’s a benefit of gathering data about events that happen in an app?
Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)
Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
Dennis understands the importance of using an analytics solution for his app, but he doesn’t know which one to use. Which solution is Google’s best-in-class app analytics solution?