Google Ads Creative Certification Exam Answers with Explanations

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The Google Ads Creative Certification program offered through Google Skillshop is a comprehensive training initiative designed to equip digital marketers and advertisers with the knowledge and skills necessary to create compelling and effective ads across Google’s advertising platforms. This certification program covers various aspects of creative development, including ad formats, storytelling techniques, asset optimization, and campaign strategy. Through a combination of interactive learning modules, instructional videos, and assessments, participants gain practical insights into crafting engaging ads that resonate with target audiences and drive desired outcomes.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

One of the key benefits of the Google Ads Creative Certification program is its focus on practical application and real-world scenarios. Participants have the opportunity to learn from industry experts and explore best practices through hands-on exercises and case studies. By mastering the fundamentals of ad creation and optimization, marketers can enhance their advertising campaigns’ performance and maximize return on investment. Additionally, achieving certification demonstrates proficiency in Google Ads creative solutions, providing professionals with a competitive edge in the ever-evolving digital advertising landscape. Overall, the Google Ads Creative Certification program empowers marketers to unleash their creativity and leverage the full potential of Google Ads to achieve their advertising goals.

get familiar with certification exam questions - Google Ads creative certification assessment

• You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?
• You’re developing a storyboard for a video ad. Which technique should you use to grab and sustain viewers’ attention?
• You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?
• You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?
• In which of these situations would Google’s experimentation tool be helpful?
• You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
• If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?
• You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?
• Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?
• App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets for an app campaign to achieve strong results?
• You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?
• You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
• You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?
• Which two visual language elements have the highest impact on watch time on mobile devices for video ads?
• You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
• You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?
• You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts" and “linen shirts." If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
• Which of the following describes Google’s ABCDs of effective creative?
• To improve the performance of video campaigns, how should you approach creative effectiveness?
• Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
• You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
• You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
• Which technique should you use when creating a video ad with an awareness objective?
• You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
• You’re implementing an experiment. Which of these approaches should you follow as a best practice?
• What is the maximum number of HTML, image, and video assets per ad group for an app campaign?
• You’re managing app campaigns for a financial services company. Which of the following assets should you use?
• Which aspect ratios are accepted for image assets in app campaigns?
• You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?
• You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
• You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
• Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?
• Which of the following describes Google’s experimentation tool?
• You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?
• You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
• You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?
• You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?
• For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?
• When you create an app campaign, what information is pulled for you automatically?
• You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?
• When creating a responsive display ad, why should you check Ad strength?
• What type of asset is not accepted for an app campaign?
• You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?
• You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
• What is the difference between an emerging story arc and a traditional story arc?
• You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
• If it’s your first time launching a video campaign, and you have existing brand images, text, and logos, which tool could help you make your first video ad using these assets?
• You’re creating a responsive display ad and want to make sure you’re following best practices. How many headlines, images, and short descriptions should you prepare?
• How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?
• You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?
• What’s the difference between traditional and emerging story arcs?
• Which of the following asset types would not be accepted for an app campaign?
• How should you improve a video ad’s effectiveness in post-production?
• You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?
• You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
• For which of the following scenarios would Google’s experimentation tool be helpful?
• You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?
• If you want to improve performance of video campaigns, what approach should you take with creative?
• You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?
• What are the key elements of Google’s ABCDs of effective creative?
• You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
• You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
• Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?
• Why should you check Ad strength when creating a responsive display ad?
• You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?
• Which of these accurately captures Google’s ABCDs of effective creative?
• App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?
• You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?
• If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?
• You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?
• You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
• You manage Search campaigns for a restoration company that services all of Oregon. Why is location insertion a valuable feature to use?
• What information is automatically pulled for you when creating an app campaign?
• You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
• You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks" and “dress socks." If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
• A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?
• You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
• To follow best practices, how many headlines, images, and short descriptions should you prepare for a responsive display ad?
• You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?
• You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
• How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?
• For which scenario would Google’s experimentation tool be most useful?
• For app campaigns, which aspect ratios are accepted for image assets?
• Describe the difference between the traditional story arc and the emerging story arc.
• You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
• You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
• You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?
• Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?
• You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
• For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?
• You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?
• When implementing an experiment, which of the following is a best practice?
• If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?
• You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
• When making a video ad with an awareness objective, which tactic should you use?
• Which of the following is the cap for the number of HTML, image, and video assets per ad group for an app campaign?
• How often should you view your asset report and replace low-performing assets for a Discovery campaign?
• Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
• How should you approach creative effectiveness in order to boost performance of video campaigns?
• You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?
• You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
• Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
• You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
• You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?
• Which of the following is a best practice when implementing an experiment?
• Which set of words outlines the key principles of Google’s ABCDs of effective creative?
• You’re looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?
• You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
• You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
• You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?
• Why is Ad strength an important section to check when creating a responsive display ad?