When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
Superimpose the logo on the image and use text liberally in ads.
Include a call-to-action button on your image that says 'Learn more'.
Use an action shot from the app experience itself for more engaging creative.
Use images with a high pixel density to be clearly visible on a variety of screen sizes.
Certification program: 👉 Google Ads Apps Certification Exam
Explanation: The correct answers are Use an action shot from the app experience itself for more engaging creative and Use images with a high pixel density to be clearly visible on a variety of screen sizes. Incorporating an action shot from the app experience enhances the visual appeal of the ad and provides potential users with a glimpse of what they can expect from the app, thereby increasing engagement and interest. Additionally, using high-resolution images ensures clarity and visibility across different screen sizes and resolutions, ensuring that the ad looks professional and enticing regardless of the device used by the audience. These practices contribute to the effectiveness of the ad campaign by attracting attention, conveying the app’s value proposition effectively, and optimizing the user experience, ultimately leading to higher conversion rates and improved campaign performance.
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