Which of the following roles does an app play in overall business strategy?

Identifying the most important audiences for your business.

Driving as much traffic as possible to a .com website.

Improving the average order value of your customer base.

Delivering a great user experience as part of the customer journey.


Certification program: 👉 Google Ads Apps Certification Exam

Explanation: The correct answer is Delivering a great user experience as part of the customer journey. In today’s digital landscape, an app plays a crucial role in overall business strategy by serving as a vital touchpoint in the customer journey. It offers a direct channel for businesses to engage with their audience, providing a seamless and personalized experience tailored to users’ preferences and needs. By delivering a great user experience, businesses can enhance customer satisfaction, foster loyalty, and drive retention rates. Additionally, a well-designed app can differentiate a brand from its competitors and serve as a powerful tool for building brand identity and reputation. Therefore, integrating an app into the overall business strategy is essential for delivering exceptional user experiences and maximizing long-term success.

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