Which two in-app actions are examples of those relevant to the retail industry? (Choose two)

Add to basket

Hotel room selection

Coupon redemption

Tutorial completion


Certification program: 👉 Google Ads Apps Certification Exam

Explanation: In the context of the retail industry, two in-app actions stand out as particularly relevant: ‘Add to basket’ and ‘Coupon redemption.’ ‘Add to basket’ reflects a crucial step in the purchasing process, indicating a user’s intent to buy a product by adding it to their virtual shopping cart. This action directly contributes to revenue generation and is a key performance indicator for e-commerce platforms. Similarly, ‘Coupon redemption’ is significant for retail apps as it signifies a successful conversion driven by a promotional offer, discount, or incentive. This action not only boosts sales but also provides valuable insights into the effectiveness of marketing campaigns and customer engagement strategies. By focusing on these in-app actions, retail brands can track user behavior, optimize their app experience, and tailor their marketing efforts to enhance customer satisfaction and drive revenue growth.

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