Why should companies with physical locations embrace app usage?

Apps encourage potential customers to subscribe to their newsletter.

Over half of consumers use mobile apps when shopping in-store.

Mobile apps help build brand and website awareness.

Apps inform potential customers of opening and closing times.


Certification program: 👉 Google Ads Apps Certification Exam

Explanation: The correct answer is Over half of consumers use mobile apps when shopping in-store. Embracing app usage for companies with physical locations offers significant advantages, primarily because a substantial portion of consumers relies on mobile apps while shopping in-store. Mobile apps provide convenience, personalized experiences, and access to exclusive offers or discounts, which can enhance the overall shopping experience for customers. By leveraging mobile apps, businesses can engage with their customers in real-time, offering tailored promotions, product recommendations, or loyalty rewards based on their preferences and purchase history. This not only fosters brand loyalty but also drives foot traffic to physical locations, ultimately leading to increased sales and revenue. Additionally, apps enable businesses to gather valuable data and insights about customer behavior, allowing for more targeted marketing strategies and better decision-making to meet the evolving needs and preferences of their audience. Therefore, embracing app usage represents a strategic approach for companies with physical locations to stay competitive in today’s digital landscape and enhance the overall customer experience.

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