You work for an agency and it's time to discuss creative assets with your client. For an app campaign, what's the maximum number of HTML, image and video assets per ad group?

8

10

20

5


Certification program: 👉 Google Ads Apps Certification Exam

Explanation: The correct answer is 20. In an app campaign, maximizing the number of creative assets per ad group can significantly enhance campaign performance and audience engagement. With a maximum limit of 20 HTML, image, and video assets per ad group, advertisers have ample opportunity to diversify their creative content and test various formats to identify the most effective ones. This abundance of creative assets enables advertisers to tailor their messages to different audience segments, capitalize on individual preferences, and optimize ad performance based on real-time feedback. By leveraging a wide range of creative materials within each ad group, advertisers can foster greater user interaction, increase brand visibility, and drive higher conversion rates. Therefore, adhering to the maximum limit of 20 creative assets per ad group ensures that advertisers have the necessary flexibility and resources to execute successful app campaigns that resonate with their target audience and deliver optimal results.

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