When creating a responsive display ad, why should you check Ad strength?

It provides insight into how the ad has historically performed so you can iterate.

It provides recommendation for the quantity and diversity of each type of asset.

It automatically replaces images that are underperforming.

It dynamically generates customized headlines that will have stronger performance.


Certification program: 👉 Google Ads Creative Certification Exam

Explanation: When creating a responsive display ad, checking Ad strength is important because it ‘provides recommendations for the quantity and diversity of each type of asset.’ Ad strength offers valuable insights into the composition of the ad by evaluating factors such as the relevance, quality, and diversity of assets like images, headlines, and descriptions. By assessing ad strength, advertisers can ensure that their ads are well-optimized and balanced, with a sufficient variety of assets to cater to different audience preferences and placements. This recommendation helps in creating more effective and engaging ads that are likely to perform better across various ad formats and placements, ultimately improving the overall campaign performance. Unlike options that focus on historical performance, automatic asset replacement, or dynamic headline generation, checking Ad strength provides actionable recommendations for optimizing the ad composition, making it the correct choice for creating successful responsive display ads.

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