Which technique should you use when creating a video ad with an awareness objective?

Let the product shine and put the brand front and center.

Make people core to the story and be different, yet simple.

Let the product shine, and be different, yet simple.

Make people core to the story and keep branding subtle.


Certification program: 👉 Google Ads Creative Certification Exam

Explanation: The correct technique to use when creating a video ad with an awareness objective is to ‘Make people core to the story and be different, yet simple.’ When aiming to build awareness for a brand or product, it’s essential to create content that resonates with viewers and captures their attention amidst the noise of other advertisements. By making people central to the story, advertisers can create narratives that evoke emotions, spark curiosity, and establish a human connection with the audience. Incorporating elements that are different, yet simple, ensures that the ad stands out and piques viewers’ interest without overwhelming them with complexity. This approach allows the ad to be memorable and impactful, effectively achieving its awareness objective by leaving a lasting impression on viewers. Additionally, by keeping branding subtle, the focus remains on the narrative and the emotional connection with the audience, rather than overtly promoting the brand, which can feel intrusive or sales-driven. Therefore, making people core to the story and being different, yet simple, is the correct technique for creating a video ad with an awareness objective, as it maximizes the ad’s effectiveness in capturing viewer attention and fostering brand recognition.

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