Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

Pacing and supers

Pacing and framing

Framing and supers

Supers and audio


Certification program: 👉 Google Ads Creative Certification Exam

Explanation: The correct answer is ‘Pacing and framing.’ When it comes to optimizing video ads for mobile devices, pacing and framing are two visual language elements that have the highest impact on watch time. Pacing refers to the rhythm and speed at which the ad unfolds, ensuring that it maintains the viewer’s interest and attention throughout. For mobile viewers, who tend to have shorter attention spans and are more prone to distractions, a well-paced ad keeps them engaged and encourages them to continue watching. Framing, on the other hand, involves how the visual elements within the ad are composed and arranged within the frame. Effective framing ensures that the most important elements, such as the product or key messaging, are prominently featured and easily visible on the smaller screens of mobile devices. This allows viewers to quickly grasp the main points of the ad, enhancing comprehension and retention. By focusing on pacing and framing, advertisers can optimize their video ads for mobile viewers, maximizing watch time and ultimately improving the effectiveness of their advertising campaigns on this platform. Therefore, selecting pacing and framing as the two visual language elements with the highest impact on watch time for video ads on mobile devices is the correct choice.

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