You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?

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Video Creative Analytics

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Certification program: 👉 Google Ads Creative Certification Exam

Explanation: To track key engagement metrics and understand viewer behavior in your video campaign, Video Creative Analytics is the appropriate tool. This analytics tool provides insights into crucial aspects of your video ad performance, including audience retention, engagement rates, and viewer drop-off points. By leveraging Video Creative Analytics, marketers can identify which parts of the video resonate with viewers and which sections may need improvement. This data-driven approach enables informed decision-making to optimize future video content, ensuring that subsequent campaigns are more effective in capturing and retaining audience attention. Therefore, selecting Video Creative Analytics aligns with the objective of evaluating video ad performance comprehensively, allowing for strategic adjustments to enhance campaign success and drive better results over time.

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