You manage marketing for a local tourism company and you're creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

Images of tourists enjoying their tour in scenic locations

Only your main website photo

Only your best-performing image from social media

Images of tourists in locations both on and off the tour

Certification program: 👉 Google Ads Creative Certification Exam

Explanation: The correct option is ‘Images of tourists enjoying their tour in scenic locations.’ When managing marketing for a local tourism company and creating a Discovery campaign aimed at generating leads, utilizing images of tourists enjoying their tour in scenic locations is the most effective choice. These images not only showcase the experiences and attractions offered by the tourism company but also evoke a sense of adventure and excitement, which can resonate with potential customers and encourage them to learn more or take action. By highlighting the positive experiences of previous tourists in scenic locations, the campaign can effectively capture the attention of potential leads who are seeking similar experiences. Furthermore, these images align with the goals of a Discovery campaign, which is to capture the interest of potential customers who may not be actively searching for the tourism company’s offerings. They create a visual narrative that conveys the value proposition of the company and entices viewers to explore further, ultimately driving leads and conversions. Therefore, uploading images of tourists enjoying their tour in scenic locations is the most appropriate and impactful choice for a Discovery campaign aimed at generating leads for a local tourism company.

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You manage marketing for a local tourism company and you're creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

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