You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?

Humanize the ad with customer testimonials.

Convey multiple messages to resonate with the masses.

Use more close-ups of the product to make it the focus of the ad.

Provide multiple options for how viewers can take action.


Certification program: 👉 Google Ads Creative Certification Exam

Explanation: The correct option is ‘Use more close-ups of the product to make it the focus of the ad.’ In the context of online sales for a hardware company, optimizing ad creative requires highlighting the product’s features and benefits effectively. Utilizing more close-ups of the product allows potential customers to see the details and quality, thereby making it the central focus of the advertisement. By showcasing the product in close-up shots, viewers can gain a better understanding of its functionality, durability, and unique selling points, which can ultimately drive more online sales. This approach aligns with the principle of emphasizing the product’s value proposition, which is crucial in persuading potential customers to make a purchase decision. Additionally, close-ups can create a sense of intimacy and connection with the product, increasing the likelihood of conversion. Therefore, editing existing ad creative to include more close-ups of the product can optimize the ads and effectively drive online sales for the hardware company.

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