You're creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?

An image of your best-selling t-shirt with a white background

An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.

An image of someone wearing your best-selling t-shirt

An image of your best-selling t-shirt displayed in a retail scene.


Certification program: 👉 Google Ads Creative Certification Exam

Explanation: The correct option is ‘An image of someone wearing your best-selling t-shirt’. In a Discovery campaign, the aim is to capture the attention of potential customers who may not be actively searching for your product. Utilizing an image of someone wearing your best-selling t-shirt not only showcases the product itself but also provides context and lifestyle appeal, which can engage the audience more effectively. It allows potential customers to envision themselves wearing the t-shirt, making it more relatable and enticing. This approach aligns with creative guidance as it focuses on presenting the product in a real-life scenario, enhancing its appeal and encouraging potential customers to explore further.

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