You're creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?

Humanize the ad with customer testimonials.

Convey multiple messages to resonate with the masses.

Introduce the product or problem, then folllow up with a relevant call-to-action.

Provide multiple options for how viewers can take action.

Certification program: 👉 Google Ads Creative Certification Exam

Explanation: The correct approach for generating leads for a phone repair service in a video ad is to ‘Introduce the product or problem, then follow up with a relevant call-to-action.’ This strategy ensures that the ad effectively engages viewers by first establishing the need for the service, whether it’s showcasing common phone problems or highlighting the benefits of the repair service. Once the viewer understands the product or problem being addressed, presenting a relevant call-to-action prompts them to take the next step, such as contacting the repair service for assistance or visiting the website to learn more. This approach aligns with best practices in advertising, where the call-to-action is directly tied to the content of the ad and prompts a specific action from the viewer, ultimately driving leads and conversions for the phone repair service. Additionally, focusing on a single, clear call-to-action avoids confusion and ensures that viewers know exactly how to proceed, increasing the likelihood of conversion. Therefore, presenting the ask for viewers to take action after introducing the product or problem with a relevant call-to-action is the most effective strategy for generating leads in a video ad for a phone repair service.

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You're creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?

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