You work for a creative agency making video ads for a client that's struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

Avoid humor as it's more subjective.

Convey multiple messages to resonate with the masses.

Humanize the story.

Showcase discounts and sales to drive interest.


Certification program: 👉 Google Ads Creative Certification Exam

Explanation: The correct approach to help people think or feel something in video ads, especially when a client has struggled to connect meaningfully with potential customers, is to ‘Humanize the story.’ Humanizing the story involves creating narratives that resonate with viewers on a personal and emotional level, often by featuring relatable characters, real-life situations, or heartfelt storytelling. By humanizing the story, advertisers can evoke emotions such as empathy, joy, or nostalgia, which can lead to a deeper connection with the audience. This approach allows viewers to see themselves reflected in the ad, making it more memorable and compelling. Additionally, humanizing the story helps build trust and authenticity, as viewers are more likely to engage with content that feels genuine and relatable. Therefore, humanizing the story is an effective approach to help people think or feel something in video ads and can significantly improve the client’s ability to connect meaningfully with potential customers.

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