You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?

Location insertion

Keyword insertion

Dynamic customizer

Countdown customizer


Certification program: 👉 Google Ads Creative Certification Exam

Explanation: For a major retailer with an annual sale, utilizing the Countdown customizer feature would be instrumental in ensuring that Search ads accurately reflect details about the sale. The Countdown customizer dynamically updates ad text to include a countdown timer, which can be configured to countdown to a specific event, such as the end of a sale. By incorporating this feature into the ad copy, advertisers can create a sense of urgency and encourage potential customers to take immediate action, such as making a purchase before the sale ends. This not only helps to accurately communicate the timing of the sale but also increases ad relevance and effectiveness by tapping into consumers’ fear of missing out (FOMO). Unlike options such as Location insertion, Keyword insertion, or Dynamic customizer, which may not directly convey the temporal aspect of the sale, the Countdown customizer is specifically designed to highlight time-sensitive promotions, making it the correct choice for ensuring that Search ads accurately reflect details about the annual sale.

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