A company wants to promote its leaderships' posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
Influencer Ads
Thought Leader Ads
Spotlight Ads
Spokesperson Ads
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Explanation: The correct answer is Thought Leader Ads. These ads are the most suitable option for a company aiming to promote its leadership’s posts to foster brand equity and maintain top-of-mind awareness. Thought Leader Ads leverage the authority and credibility of key executives within the organization to communicate messages effectively to the target audience. By showcasing thought leadership content from company leaders, such as insightful articles, industry commentary, or professional insights, Thought Leader Ads help to establish the brand as an industry leader and trusted authority. This approach not only enhances brand perception but also fosters engagement and loyalty among the audience by delivering valuable and relevant content through a respected and influential voice within the organization. Therefore, Thought Leader Ads are the ideal choice for promoting leadership posts and achieving the company’s objectives of building brand equity and staying top-of-mind among its target audience.
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