According to LinkedIn, how many different ad creatives should you include in your first ad campaign?

6 to 7

4 to 5


1 to 2

Certification program: 👉

Explanation: The correct answer is 4 to 5. LinkedIn recommends including multiple ad creatives in your first ad campaign to maximize effectiveness and audience engagement. By providing a variety of creatives, advertisers can test different messaging, imagery, and formats to identify what resonates best with their target audience. Including 4 to 5 ad creatives allows for sufficient variation to understand which elements perform well and which ones may need adjustments. This approach aligns with best practices in digital advertising, where A/B testing and creative optimization are essential for maximizing campaign performance. Moreover, having multiple ad creatives enables advertisers to maintain audience interest over time by refreshing content and preventing ad fatigue. Therefore, incorporating 4 to 5 ad creatives in the initial campaign ensures comprehensive testing and optimization, ultimately leading to more effective and successful LinkedIn advertising efforts.

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